How Toyota Became #1 : Leadership Lessons from the World's Greatest Car Company (9781591842293)

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Product details

• Format Paperback | 239 pages
• Dimensions 140 x 216 x 16.51mm | 228g
• Publication date 27 Nov 2008
• Publisher Penguin Putnam Inc
• Imprint Portfolio
• Publication City/Country New York, United States
• Language English
• Edition Statement Reprint
• Illustrations note new author photo for bio page (credit is still Kent Magee); see project director
• ISBN10 1591842298
• ISBN13 9781591842293
• Bestsellers rank 43,175

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